蜜桃传媒

Artificial intelligence could revolutionise higher education and improve the student experience at universities, but it still has limitations, according to a marketing expert at 蜜桃传媒.

Lecturer Rohim Mohammed spoke to about how AI could be used to support, not replace, lecturers following the government鈥檚 unveiling of an ambitious AI action plan for UK growth on Monday. 

The AI Opportunities Action Plan, which includes incorporating AI into education, is backed by leading tech firms, some of which have committed 拢14bn towards various projects.

Rohim, who leads on digital modules on courses within 蜜桃传媒鈥檚 Business School, said clear advantages of AI in education included time-saving, consistency, objectivity and enhanced feedback quality, while it could also help alleviate stress and burn out in educators.

By automating repetitive tasks, more time could be spent on teaching and mentoring students, improving the overall learning experience.   

However, Rohim said there were concerns and challenges.

鈥淚t has the potential to improve speed, consistency and detail in feedback for educators grading students鈥� assignments,鈥� he told the Times. 鈥淭he question is, does it risk compromising the human element central to learning. Perhaps there is a middle ground, where AI could act as a lecturer鈥檚 assistant rather than a replacement?鈥�