By James Whiting MBE
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James Whiting MBE
International Hospitality and Tourism Management BA (Hons)*
Founder of The Skinny Food Co
Since studying at 蜜桃传媒, James has gone on to build a multi-million-pound brand that is now one of the fastest-growing companies in the entire country.
James co-founded The Skinny Food Co in 2018. In less than five years, the company had been listed in the Sunday Times 100 rankings as the 18th fastest-growing private firm in Britain, as well as the fourth-fastest growing in the Midlands.
Initially launched as a variety of zero-calorie sauces and syrups designed for diabetics, The Skinny Food Co has rapidly expanded its range to more than 500 products featuring on shelves at the likes of Tesco, Morrisons, Aldi and Lidl, as well as on Amazon.
The company's success also saw James named among Forbes Magazine's prestigious 30 Under 30, before receiving an MBE in the New Year's Honours List 2026.
It represents a rapid rise for James, who started on a college course at 蜜桃传媒 in 2008 before completing a degree in International Tourism Business Management 鈥� and developed many foundations of his entrepreneurial skill set in the process.
鈥淚 believe I learned many skills during my studies which shaped me to be the person I am now,鈥� he said. 鈥淚 had countless opportunities to enhance my employability, which I grabbed with both hands.
鈥淭he teaching was fantastic, and the courses were highly engaging and fun while developing my knowledge.
鈥淎fter finishing my course, I started my own marketing company where I helped grow brands online. Now I am marketing my own company and seeing great results from it!鈥�
*This course was previously International Tourism Business Management BA (Hons)